Brussels Airlines Achieves Record Results in Summer 2024

Expansion and Fleet Enhancement
One of the key drivers behind this remarkable performance is the expansion of the airline's fleet. Brussels Airlines added its 10th long-haul aircraft, which played a crucial role in increasing capacity on its long-haul routes, particularly to sub-Saharan Africa. The recently restarted Nairobi route, for instance, achieved the highest overall seat load factor among the airline's long-haul flights during the summer period. This expansion not only allowed the airline to serve more passengers but also to offer more frequent flights, thereby improving connectivity and convenience for travellers.

The addition of new aircraft also meant that Brussels Airlines could retire older, less efficient planes, leading to cost savings and a reduction in the airline's carbon footprint. This move aligns with the airline's commitment to sustainability and its efforts to reduce its environmental impact. The newer aircraft are equipped with the latest technology, offering better fuel efficiency and lower emissions, which is a significant step towards greener aviation.

Operational Excellence
Brussels Airlines also focused on improving its operational efficiency and punctuality. The airline achieved a regularity rate of close to 99%, with 72% of all flights arriving on time. This high level of punctuality not only enhanced the passenger experience but also contributed to better financial results by reducing the costs associated with irregularities. The airline implemented several measures to achieve this, including better scheduling, improved maintenance procedures, and enhanced crew training programs.

Moreover, Brussels Airlines invested in advanced technology to streamline operations. The use of predictive maintenance tools helped in identifying potential issues before they became problems, thereby reducing downtime and ensuring that flights operated smoothly. The airline also upgraded its IT systems to improve communication and coordination among different departments, leading to more efficient operations.

Passenger Growth and Flight Operations
During the third quarter of 2024, Brussels Airlines transported 2.5 million passengers on more than 17,000 flights. While the number of passengers increased by 1.3% compared to the same period last year, the total number of operated flights decreased by 2.5%. This indicates a more efficient use of resources and higher load factors, which are crucial for profitability. The airline's ability to attract more passengers while operating fewer flights is a testament to its improved efficiency and the effectiveness of its strategic initiatives.

The airline also focused on enhancing the passenger experience. New in-flight services were introduced, including upgraded meal options, improved seating comfort, and enhanced entertainment systems. These improvements were well-received by passengers, leading to higher satisfaction scores and increased loyalty. Brussels Airlines also expanded its loyalty program, offering more benefits and rewards to frequent flyers, which helped in retaining existing customers and attracting new ones.

Financial Performance
The airline's financial performance in the third quarter was impressive, with an adjusted EBIT of €78 million, an 8% improvement compared to the summer of 2023. This strong performance is a testament to the airline's effective strategy and operational improvements. Despite facing challenges in the first half of the year, including internal and external factors that limited full capacity operations, Brussels Airlines demonstrated resilience and adaptability.

The airline's financial health was further bolstered by cost-cutting measures and revenue-enhancing initiatives. These included renegotiating supplier contracts, optimizing fuel consumption, and increasing ancillary revenues through services such as extra baggage fees and seat selection charges. The airline also benefited from favourable market conditions, with increased demand for air travel and higher ticket prices contributing to its improved financial results.

Future Outlook
Looking ahead, Brussels Airlines is committed to further growth and expansion. The airline plans to add three more Airbus A330s to its fleet in the coming years, which will enhance its long-haul capabilities and support its growth strategy. The focus on customer satisfaction and profitable growth remains at the core of the airline's strategy.

Nina Öwerdieck, Chief Financial Officer of Brussels Airlines, expressed her satisfaction with the results, stating, "Our focus on the customer and profitable growth has proven to be right. The addition of the 10th long-haul plane has a clear positive impact on our financial results. I’m happy to see a healthy Brussels Airlines that is growing and expanding in a profitable way. I would like to thank all our colleagues for their hard work during this past summer".

In conclusion, Brussels Airlines' record results in the summer of 2024 highlight the effectiveness of its strategic initiatives and operational improvements. The airline's commitment to growth, efficiency, and customer satisfaction has positioned it for continued success in the competitive aviation industry. With plans for further expansion and a focus on sustainability, Brussels Airlines is well-placed to maintain its upward trajectory and continue delivering value to its passengers and stakeholders.